Data & Privacy

Privacy Policy — l444.com

Your privacy matters to us. This page explains exactly what personal data l444.com collects, why we collect it, how we use it, and the rights you have over your own information.

Last updated: 1 January 2025

How We Protect You

Six core principles that guide how l444.com handles your personal information every single day.

Encrypted Storage

All personal data stored on l444.com servers is encrypted using AES-256 encryption. Your account details, payment records, and identity documents are never stored in plain text.

No Data Selling

l444.com does not sell, rent, or trade your personal data to any third party for marketing or advertising purposes. Your information stays within our platform.

Your Data Rights

You have the right to access, correct, or delete your personal data held by l444.com at any time. Submit a request to our support team and we will respond within 72 hours.

Secure Transmission

Every connection to l444.com is protected by TLS 1.3. Data transmitted between your device and our servers cannot be intercepted or read by third parties.

Minimal Collection

l444.com only collects the data that is strictly necessary to operate your account, process payments, and comply with legal obligations. Nothing more.

Breach Notification

In the unlikely event of a data breach affecting your personal information, l444.com will notify you within 72 hours of becoming aware of the incident.

This Privacy Policy describes how l444.com ("we", "us", "the Platform") collects, uses, stores, and protects the personal information of users ("you", "Player ") who register and use the l444.com platform. By creating an account or using any service on l444.com, you confirm that you have read and understood this Privacy Policy. If you do not agree with how we handle your data, please do not use the platform.

1 Introduction

l444.com is committed to protecting the privacy of every player who uses our platform. We understand that when you share your personal information with us — whether during registration, making a deposit, or contacting support — you are trusting us to handle it responsibly. That trust is something we take seriously.

This Privacy Policy applies to all services offered through the l444.com website and mobile app, including account registration, game play, payment processing, customer support, and any promotional activities. It covers all personal data we collect from you directly, as well as data we may receive from third-party payment providers when you make a deposit or withdrawal.

Scope: This policy applies to all registered players and visitors to l444.com, regardless of the device or method used to access the platform.

2 Data We Collect

l444.com collects only the personal data that is necessary to provide you with a safe, functional, and compliant betting experience. Below is a breakdown of the categories of data we collect and the circumstances in which we collect them.

Account Registration Data

When you create an account on l444.com, we collect:

  • Your full name
  • Mobile phone number
  • Date of birth (for age verification)
  • Password (stored in hashed form — never in plain text)
  • Preferred language and currency settings

Identity Verification Data

When you reach certain withdrawal thresholds or when our compliance systems flag your account for review, l444.com may request:

  • A copy of a government-issued photo ID (National ID card, passport, or driving licence)
  • A selfie or live photo for facial verification
  • Proof of your registered payment method (screenshot of bKash, Nagad, or Rocket account)

Transaction Data

Every deposit and withdrawal processed through l444.com generates a transaction record. This includes the amount, timestamp, payment method reference, and transaction status. We retain this data for financial compliance and dispute resolution purposes.

Technical & Usage Data

When you access l444.com, our servers automatically collect certain technical information:

  • IP address and approximate geographic location
  • Device type, operating system, and browser version
  • Pages visited, time spent on each page, and click patterns
  • Session duration and login timestamps
Data Category Collected At Required?
Name & phone number Registration Yes — mandatory
Date of birth Registration Yes — age verification
Government ID KYC verification Conditional
Transaction records Each deposit/withdrawal Yes — legal compliance
IP address & device info Every session Yes — security
Cookie data Site visit Partial — see Section 6

3 How We Use Your Data

l444.com uses the personal data we collect for specific, legitimate purposes. We do not use your data for anything beyond what is described in this Privacy Policy without first obtaining your explicit consent.

  • Account management: To create, maintain, and secure your l444.com account
  • Payment processing: To process deposits and withdrawals via bKash, Nagad, and Rocket
  • Identity verification: To confirm your age and identity in compliance with our legal obligations
  • Fraud prevention: To detect and prevent fraudulent activity, money laundering, and account abuse
  • Customer support: To respond to your queries, complaints, and support requests
  • Platform improvement: To analyse usage patterns and improve the l444.com user experience
  • Legal compliance: To meet our obligations under applicable financial and gaming regulations
  • Responsible gaming: To monitor for signs of problem gambling and apply self-exclusion tools when requested
  • Communications: To send you account notifications, security alerts, and — where you have opted in — promotional messages
Marketing communications: l444.com will only send you promotional emails or SMS messages if you have explicitly opted in. You can opt out at any time by contacting our support team.

4 Legal Basis for Processing

l444.com processes your personal data on the following legal grounds:

  • Contractual necessity: Processing your registration data, transactions, and account activity is necessary to fulfil our contract with you as a player on l444.com.
  • Legal obligation: We are required by law to collect and retain certain data, including identity verification records and transaction histories, for anti-money laundering (AML) and know-your-customer (KYC) compliance.
  • Legitimate interests: We process technical and usage data to protect the security of the l444.com platform, prevent fraud, and improve our services.
  • Consent: Where we process data for marketing purposes or optional features, we do so only with your explicit consent, which you may withdraw at any time.

5 Data Sharing

l444.com does not sell your personal data. We share your information only in the limited circumstances described below, and only to the extent necessary for the stated purpose.

Payment Providers

When you make a deposit or withdrawal, l444.com shares the minimum necessary transaction data with your chosen payment provider (bKash, Nagad, or Rocket) to process the transaction. These providers have their own privacy policies and are independently responsible for how they handle your data.

Identity Verification Services

Where required for KYC compliance, l444.com may share your identity documents with a certified third-party verification service. These services are contractually bound to process your data only for the purpose of identity verification and to delete it once the verification is complete.

Legal & Regulatory Authorities

l444.com may be required by law to disclose certain player data to regulatory bodies, law enforcement agencies, or financial intelligence units. We will only do so when legally compelled and will notify you where permitted by law.

We never share your data with advertisers, data brokers, or any third party for commercial purposes. If you receive unsolicited marketing claiming to be from l444.com, please report it to us immediately.

6 Cookies & Tracking

l444.com uses cookies and similar tracking technologies to make the platform work correctly and to improve your experience. A cookie is a small text file stored on your device when you visit a website.

Types of Cookies We Use

  • Essential cookies: Required for the platform to function. These include session cookies that keep you logged in and security cookies that protect against cross-site request forgery. You cannot opt out of essential cookies.
  • Analytics cookies: Help us understand how players use l444.com — which pages are most visited, where users drop off, and how long sessions last. This data is aggregated and anonymised.
  • Preference cookies: Remember your settings, such as language preference and notification choices, so you do not have to re-enter them each visit.

Managing Cookies

You can control non-essential cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling certain cookies may affect the functionality of l444.com — for example, you may be logged out automatically or lose your saved preferences.

l444.com does not use third-party advertising cookies or tracking pixels. We do not allow external ad networks to place cookies on our platform.

7 Data Retention

l444.com retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

  • Active account data: Retained for the lifetime of your account plus five years after closure, in line with financial record-keeping requirements.
  • Transaction records: Retained for a minimum of five years from the date of the transaction for AML compliance purposes.
  • Identity verification documents: Retained for five years after your account is closed, then securely deleted.
  • Support communications: Retained for two years from the date of the last interaction.
  • Technical logs: Retained for 90 days, then automatically purged.

When your data is no longer required, l444.com will securely delete or anonymise it so that it can no longer be linked back to you as an individual.

8 Your Rights

As a user of l444.com, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] and we will respond within 72 hours.

  • Right of access: You can request a copy of all personal data l444.com holds about you.
  • Right to rectification: If any of your data is inaccurate or incomplete, you can ask us to correct it.
  • Right to erasure: You can request that we delete your personal data, subject to our legal retention obligations.
  • Right to restriction: You can ask us to pause processing of your data while a dispute is being resolved.
  • Right to data portability: You can request your data in a structured, machine-readable format.
  • Right to object: You can object to processing based on legitimate interests, including profiling.
  • Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
We will never charge a fee for handling a data rights request unless the request is manifestly unfounded or excessive. In such cases, we will explain our reasoning before applying any charge.

9 Security Measures

l444.com implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration.

  • AES-256 encryption for all data stored on our servers
  • TLS 1.3 for all data transmitted between your device and l444.com
  • Bcrypt password hashing — your password is never stored in readable form
  • Two-factor authentication (2FA) available for all accounts
  • Regular security audits and penetration testing by independent third parties
  • Access controls — only authorised l444.com staff with a legitimate need can access player data
  • Intrusion detection systems monitoring for unusual access patterns 24/7

Despite these measures, no online platform can guarantee absolute security. If you believe your l444.com account has been compromised, change your password immediately and contact our support team.

10 Children's Privacy

l444.com is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe your child has created an account on l444.com, please contact us immediately at [email protected].

Upon receiving a verified report of an underage account, l444.com will close the account immediately, delete all associated personal data, and return any deposited funds to the payment method used, in accordance with our underage gambling policy.

18+ only. If you are under 18, you must not register on or use l444.com. We use age verification checks at registration and during KYC review to enforce this requirement.

11 Policy Updates

l444.com may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform features. When we make material changes, we will update the "Last updated" date at the top of this page and notify registered players via email or an in-platform notification.

We encourage you to review this Privacy Policy periodically. Your continued use of l444.com after any update constitutes your acceptance of the revised policy. If you disagree with any changes, you may close your account and request deletion of your data by contacting our support team.

12 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way l444.com handles your personal data, please get in touch with our Data Protection team:

For questions about your rights under this policy, or to submit a data access, correction, or deletion request, email us with the subject line "Privacy Request" and include your registered mobile number so we can locate your account securely.

You can also review our Terms and Conditions and Responsible Gaming pages for more information about how l444.com operates.

Your Data Is Safe at l444.com

Now you know exactly how we protect your information. Register for free, play Crash, Dragon Tiger, Lucky Dice, and more — with full confidence that your privacy is in good hands.